The mushrooming of Mall culture has significantly changed the living of the society. Now people have a better standard of living even with a minimum level of income. The retail market has made its own style to sell the products at its optimum level. The so called ‘brands’ which was earlier specific to a class of people is now available for all. Mainly the youth of our country are getting drive into the style statement concept.
Basically the mindset of the younger generation is to wear out the big brands. To make it easy, now branded clothes can be easily available at a reasonable rate during sale season. Sometimes it could be summer or winter or puja sale. All the major branded outlets whether it’s Koutons, Adidas, Lee Cooper, Reebok and many more can be shopped altogether within a single roof. And also all the major brands come out with a concept of selling the goods at sale. It seems the Mall culture has become an added advantage to the market sector.
Prices goes down to half when the same good comes under sale. Even the company knows how to sell & make profit with the hefty price and supplying more and more. It is now a time where brand value is the need of the hour to the youth. They are all up to make their personality only through clothes and accessories.
